CX

Blog Category

CX

Blog Category
CX

June 20, 2020

Cracking the Code to Customer Satisfaction: Customer Experience (CX) is Only Half the Story

How happy are your customers with your brand or product; that’s the “to be or not to be” question...

CX

June 5, 2020

The Surprising Rise of Consumer Electronics Product Returns

The number of returned products is on the rise as consumer behavior shifts further away from traditional retail...

CX

May 26, 2020

Consumer Electronics Marketing Manager — How To Get Outstanding Amazon Ratings?

It is every company’s dream to build a product that transforms the lives of consumers in a positive way. This is...

CX

April 16, 2020

Why you should start measuring Customer Lifetime Value TODAY!

The Consumer Goods industry is constantly changing. However, many brands are failing to make the most of their...

CX

April 10, 2020

A Guide to Segmented NPS (Net Promoter Score) for Consumer Products

Customer success is an integral part of any business seeking to build a good reputation and propel its growth...

CX

March 30, 2020

Hugging Your Customers in a Time of Social Distancing: How Better Customer Experience Can Save the Consumer Electronics Industry

In times of crisis, communication is so important. In the last few weeks, you’ve probably received an email from...

CX

March 16, 2020

Adapting Firebase for IoT Devices

In the past few years, Consumer Electronics companies have come to realize that understanding customer behavior is...

CX

September 18, 2019

9 Ways to Screw up Your First Smart Product, and How Not To

The trend of creating ‘smart’ devices is still going strong.

CX

October 2, 2019

Calculating Lifetime Value to Disrupt the Kitchen Appliance Industry

Lifetime Value (LTV) matters to every business, but in one-time transactional businesses like the kitchen appliance...

CX

October 21, 2019

The Connectivity Spectrum: How the Type of Product You Manufacture Impacts the Relationship You Create with the Consumer

All consumer electronics connected products are not created equal....

CX

November 5, 2019

All the Wrong Reasons to Create a Connected Product, and One Very Right One

There are many wrong reasons for bringing a connected product to market...

CX

November 13, 2019

A Remote Control Versus a Truly Smart Product: Which One is Yours?

Adding mobile, web and voice apps to a consumer electronics product can provide users with an effective digital...

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