Captain’s Log

The number of returned products is on the rise as consumer behavior shifts further away from traditional retail to online shopping.

For quite some time, the IoT world is expecting the launch of Matter, formerly known as CHIP. And the question is: Why is anticipation so high?

The consumer electronics market has undergone significant transformation with the introduction of smart home cameras. Instead of solely focusing on hardware sales, the industry is now delving deeper into service-oriented revenue streams. For discerning executives, navigating this shift with precision is of the essence.

The Consumer Goods industry is constantly changing. However, many brands are failing to make the most of their business model and diminishing margins are ensuing.

The trend of creating ‘smart’ devices is still going strong.

The trend of creating ‘smart’ devices is still going strong.

Lifetime Value (LTV) matters to every business, but in one-time transactional businesses like the kitchen appliance industry, calculating that value can be very difficult.

In the past few years, Consumer Electronics companies have come to realize that understanding customer behavior is just as valuable as getting them to the store in the first place and that Lifetime Value (LTV) is a stronger metric than units sold.

Customer success is an integral part of any business seeking to build a good reputation and propel its growth.