Captain’s Log

Explore the latest news from the world of smart technology, with advice and inspiration to help optimize user engagement for your brand.

Open plain cardboard box with an unbranded smart speaker in its foam insert and a blank quick-start card beside it

Tech

The Unboxing Experience Doesn't End When the Box Opens

For connected devices, the unboxing experience lasts until the thing actually works.

Tsiki Naftaly

Oct 23, 2026

Person using a phone app to control a smart TV in a living room

Tech

A Remote Control Versus a Truly Smart Product: Which One is Yours?

Adding mobile, web and voice apps to a consumer electronics product can provide users with an effective digital interface if implemented correctly, but if it stops there, all you get is a digital remote control to your physical product.

Zvi Frank

Nov 13, 2019

Team around a meeting table covered with charts, laptops and a VR headset

Tech

All the Wrong Reasons to Create a Connected Product, and One Very Right One

There are many wrong reasons for bringing a connected product to market.

Zvi Frank

Nov 05, 2019

Brass compass and gold coins on an old map

Tech

The Smart Product Value Treasure Map

Six Areas to Explore to Ensure Your Connected Product Delivers Maximum Value to Your Customers

Zvi Frank

Oct 28, 2019

Man in a helmet checking his phone while riding an electric scooter

Tech

The Connectivity Spectrum: How the Type of Product You Manufacture Impacts the Relationship You Create with the Consumer

All consumer electronics connected products are not created equal.

Zvi Frank

Oct 21, 2019

Woman sitting on the floor reading setup instructions next to the parts of a new device

Tech

Crossing the Onboarding Chasm

There are many obstacles to overcome when introducing a connected product to the consumer electronics market, but by far the largest obstacle, responsible for more failures than all others combined, is onboarding.

Zvi Frank

Oct 14, 2019

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The latest stories from Copilot.cx

Explore the latest news from the world of smart technology, with advice and inspiration to help optimize user engagement for your brand.

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Tech

The Unboxing Experience Doesn't End When the Box Opens

For connected devices, the unboxing experience lasts until the thing actually works.

Tsiki Naftaly

Oct 23, 2026

Neutral white indoor camera on a shelf next to a phone showing a blank Live view panel labeled Live

Tech

Matter Cameras in 2026: What Device Makers Should Plan For

Matter 1.5 finally put cameras in the standard. Here's what that means for roadmaps, certification, and the parts of the experience you still have to own.

Tsiki Naftaly

Oct 22, 2026

Cartoon smart doorbell holding a tiny bill next to Accept and Resent jars, as a hand drops a locked live view card into Resent

Tech

Smart Home Subscriptions: What Device Owners Will Actually Pay For

Owners will pay for video history, monitoring, and real ongoing work. They resent paying for the features they thought they already bought. Timing is half the battle.

Tsiki Naftaly

Oct 20, 2026

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